Scheduled to open in November 2009, the new STAR JBL complex will be the latest piece in the company’s operational jigsaw of strategically located centres. The other two are STAR Ubi in the east and STAR Portsdown in the south-central region.
With its JBL facility, STAR, the automotive services arm of ST Kinetics, would soon have a strategic foothold in the western part of Singapore, traditionally an important industrial heartland offering a rich vein of servicing, maintenance and accident repair business from fleet operators, automotive dealers and commercial vehicle owners. The west is also home to numerous HDB heartlands, private estates and residential enclaves where car owners will find practical convenience in having their vehicles serviced, maintained and repaired at JBL.
The new STAR JBL complex will be more than just a mere workshop. To practical purposes, it has the makings of an automotive ‘institution’ where a training academy has been set up in collaboration with Car-O-Liner and DuPont, two leading names in the global automotive business.
Car-O-Liner is a leading supplier of collision repair systems from Sweden while DuPont is a long-established chemicals giant who gave the world its revolutionary low-emission (L.E) spray painting system. STAR is the only authorised applicator so far to use DuPont L.E. automotive spray painting system in Singapore. This highly renowned system offers a winning combination of superior quality, long-term reliability and environmentally friendlier paints through its minimal amounts of harmful Volatile Organic Compounds (VOCs).
The STAR Academy marks the first time both industry leaders have engaged in extensive training collaboration with a partner in Asia. Support from Car-O-Liner and DuPont will spearhead STAR into the future to remain comparable, if not better, than the authorised agents.
The Academy is also STAR’s maiden effort in combining the demands of running a training school with the rigours of operating a full-service workshop. Disclosing the strategy behind the training academy, STAR General Manager, Mr Pee Yap Aik, says that the academy will ultimately raise competency and technical standards to allow STAR to expand more aggressively in the region. This, he adds, will in turn help to maintain consistency in its quality of service and repairs.
“The Academy will standardise operating procedures in workshop practices and customer service. Everyone will be following the same set of standards and aiming for similar benchmarks. Uniformity in quality in all branches of our services is what we aim to achieve. We want clients to savour a level of positive customer experience that even our competitors will talk about,” says Mr Pee.
He discloses that STAR’s pricing strategy of being up to 20% more competitive compared to agents for standard services will remain unchanged at JBL when the complex opens its doors in November.
The new JBL complex, with all its feature-packed services, technological superiority, competitive prices, service differentiation and convenient location, is expected to give STAR a strong vote of confidence among motorists, insurance companies and its other business partners. Its pricing strategy coupled with the use of original parts in all servicing and repairs will boost its competitive position further.
Operational efficiency is further enhanced through the use of computerised tracking system, the latest diagnostic tools and leading-edge workshop equipment, all of which are managed and run by experienced and highly trained staff.
STAR’s strategy of engaging and managing customer experience at its JBL complex begins the moment the client drives through the main gate. For STAR BLACK customers, they get to park at dedicated lots. This perk is part of the many privileges of BLACK Platinum/Gold membership, which caters to owners of luxury German marques.
Other clients need not fret as ample parking is also available for STAR J and other customers. STAR J members are principally owners of Asian marques.
If first impression matters, the reception area will score highly with its futuristic theme and design elegance. It also sets the tone for more and better things to come. And indeed they do.
From cosy customer lounge and internet cafe to competitive pricing and other benefits, the new STAR JBL is designed to elevate customer experience to a level hitherto unheard of among workshops in Singapore. For STAR’s Mr Pee, it’s all a matter of product and service differentiation to cater to different segments of clientele. For the customer, it’s simply the long-awaited dawn of a new era in automotive services.
With its JBL facility, STAR, the automotive services arm of ST Kinetics, would soon have a strategic foothold in the western part of Singapore, traditionally an important industrial heartland offering a rich vein of servicing, maintenance and accident repair business from fleet operators, automotive dealers and commercial vehicle owners. The west is also home to numerous HDB heartlands, private estates and residential enclaves where car owners will find practical convenience in having their vehicles serviced, maintained and repaired at JBL.
The new STAR JBL complex will be more than just a mere workshop. To practical purposes, it has the makings of an automotive ‘institution’ where a training academy has been set up in collaboration with Car-O-Liner and DuPont, two leading names in the global automotive business.
Car-O-Liner is a leading supplier of collision repair systems from Sweden while DuPont is a long-established chemicals giant who gave the world its revolutionary low-emission (L.E) spray painting system. STAR is the only authorised applicator so far to use DuPont L.E. automotive spray painting system in Singapore. This highly renowned system offers a winning combination of superior quality, long-term reliability and environmentally friendlier paints through its minimal amounts of harmful Volatile Organic Compounds (VOCs).
The STAR Academy marks the first time both industry leaders have engaged in extensive training collaboration with a partner in Asia. Support from Car-O-Liner and DuPont will spearhead STAR into the future to remain comparable, if not better, than the authorised agents.
The Academy is also STAR’s maiden effort in combining the demands of running a training school with the rigours of operating a full-service workshop. Disclosing the strategy behind the training academy, STAR General Manager, Mr Pee Yap Aik, says that the academy will ultimately raise competency and technical standards to allow STAR to expand more aggressively in the region. This, he adds, will in turn help to maintain consistency in its quality of service and repairs.
“The Academy will standardise operating procedures in workshop practices and customer service. Everyone will be following the same set of standards and aiming for similar benchmarks. Uniformity in quality in all branches of our services is what we aim to achieve. We want clients to savour a level of positive customer experience that even our competitors will talk about,” says Mr Pee.
He discloses that STAR’s pricing strategy of being up to 20% more competitive compared to agents for standard services will remain unchanged at JBL when the complex opens its doors in November.
The new JBL complex, with all its feature-packed services, technological superiority, competitive prices, service differentiation and convenient location, is expected to give STAR a strong vote of confidence among motorists, insurance companies and its other business partners. Its pricing strategy coupled with the use of original parts in all servicing and repairs will boost its competitive position further.
Operational efficiency is further enhanced through the use of computerised tracking system, the latest diagnostic tools and leading-edge workshop equipment, all of which are managed and run by experienced and highly trained staff.
STAR’s strategy of engaging and managing customer experience at its JBL complex begins the moment the client drives through the main gate. For STAR BLACK customers, they get to park at dedicated lots. This perk is part of the many privileges of BLACK Platinum/Gold membership, which caters to owners of luxury German marques.
Other clients need not fret as ample parking is also available for STAR J and other customers. STAR J members are principally owners of Asian marques.
If first impression matters, the reception area will score highly with its futuristic theme and design elegance. It also sets the tone for more and better things to come. And indeed they do.
From cosy customer lounge and internet cafe to competitive pricing and other benefits, the new STAR JBL is designed to elevate customer experience to a level hitherto unheard of among workshops in Singapore. For STAR’s Mr Pee, it’s all a matter of product and service differentiation to cater to different segments of clientele. For the customer, it’s simply the long-awaited dawn of a new era in automotive services.
Car-O-Liner is a leading supplier of collision repair systems from Sweden while DuPont is a long-established chemicals giant who gave the world its revolutionary low-emission (L.E) spray painting system. STAR is the only authorised applicator so far to use DuPont L.E. automotive spray painting system in Singapore. This highly renowned system offers a winning combination of superior quality, long-term reliability and environmentally friendlier paints through its minimal amounts of harmful Volatile Organic Compounds (VOCs).
The STAR Academy marks the first time both industry leaders have engaged in extensive training collaboration with a partner in Asia. Support from Car-O-Liner and DuPont will spearhead STAR into the future to remain comparable, if not better, than the authorised agents.
The Academy is also STAR’s maiden effort in combining the demands of running a training school with the rigours of operating a full-service workshop. Disclosing the strategy behind the training academy, STAR General Manager, Mr Pee Yap Aik, says that the academy will ultimately raise competency and technical standards to allow STAR to expand more aggressively in the region. This, he adds, will in turn help to maintain consistency in its quality of service and repairs.
“The Academy will standardise operating procedures in workshop practices and customer service. Everyone will be following the same set of standards and aiming for similar benchmarks. Uniformity in quality in all branches of our services is what we aim to achieve. We want clients to savour a level of positive customer experience that even our competitors will talk about,” says Mr Pee.
He discloses that STAR’s pricing strategy of being up to 20% more competitive compared to agents for standard services will remain unchanged at JBL when the complex opens its doors in November.
The new JBL complex, with all its feature-packed services, technological superiority, competitive prices, service differentiation and convenient location, is expected to give STAR a strong vote of confidence among motorists, insurance companies and its other business partners. Its pricing strategy coupled with the use of original parts in all servicing and repairs will boost its competitive position further.
Operational efficiency is further enhanced through the use of computerised tracking system, the latest diagnostic tools and leading-edge workshop equipment, all of which are managed and run by experienced and highly trained staff.
STAR’s strategy of engaging and managing customer experience at its JBL complex begins the moment the client drives through the main gate. For STAR BLACK customers, they get to park at dedicated lots. This perk is part of the many privileges of BLACK Platinum/Gold membership, which caters to owners of luxury German marques.
Other clients need not fret as ample parking is also available for STAR J and other customers. STAR J members are principally owners of Asian marques.
If first impression matters, the reception area will score highly with its futuristic theme and design elegance. It also sets the tone for more and better things to come. And indeed they do.
From cosy customer lounge and internet cafe to competitive pricing and other benefits, the new STAR JBL is designed to elevate customer experience to a level hitherto unheard of among workshops in Singapore. For STAR’s Mr Pee, it’s all a matter of product and service differentiation to cater to different segments of clientele. For the customer, it’s simply the long-awaited dawn of a new era in automotive services.
The Academy is also STAR’s maiden effort in combining the demands of running a training school with the rigours of operating a full-service workshop. Disclosing the strategy behind the training academy, STAR General Manager, Mr Pee Yap Aik, says that the academy will ultimately raise competency and technical standards to allow STAR to expand more aggressively in the region. This, he adds, will in turn help to maintain consistency in its quality of service and repairs.
“The Academy will standardise operating procedures in workshop practices and customer service. Everyone will be following the same set of standards and aiming for similar benchmarks. Uniformity in quality in all branches of our services is what we aim to achieve. We want clients to savour a level of positive customer experience that even our competitors will talk about,” says Mr Pee.
He discloses that STAR’s pricing strategy of being up to 20% more competitive compared to agents for standard services will remain unchanged at JBL when the complex opens its doors in November.
The new JBL complex, with all its feature-packed services, technological superiority, competitive prices, service differentiation and convenient location, is expected to give STAR a strong vote of confidence among motorists, insurance companies and its other business partners. Its pricing strategy coupled with the use of original parts in all servicing and repairs will boost its competitive position further.
Operational efficiency is further enhanced through the use of computerised tracking system, the latest diagnostic tools and leading-edge workshop equipment, all of which are managed and run by experienced and highly trained staff.
STAR’s strategy of engaging and managing customer experience at its JBL complex begins the moment the client drives through the main gate. For STAR BLACK customers, they get to park at dedicated lots. This perk is part of the many privileges of BLACK Platinum/Gold membership, which caters to owners of luxury German marques.
Other clients need not fret as ample parking is also available for STAR J and other customers. STAR J members are principally owners of Asian marques.
If first impression matters, the reception area will score highly with its futuristic theme and design elegance. It also sets the tone for more and better things to come. And indeed they do.
From cosy customer lounge and internet cafe to competitive pricing and other benefits, the new STAR JBL is designed to elevate customer experience to a level hitherto unheard of among workshops in Singapore. For STAR’s Mr Pee, it’s all a matter of product and service differentiation to cater to different segments of clientele. For the customer, it’s simply the long-awaited dawn of a new era in automotive services.
He discloses that STAR’s pricing strategy of being up to 20% more competitive compared to agents for standard services will remain unchanged at JBL when the complex opens its doors in November.
The new JBL complex, with all its feature-packed services, technological superiority, competitive prices, service differentiation and convenient location, is expected to give STAR a strong vote of confidence among motorists, insurance companies and its other business partners. Its pricing strategy coupled with the use of original parts in all servicing and repairs will boost its competitive position further.
Operational efficiency is further enhanced through the use of computerised tracking system, the latest diagnostic tools and leading-edge workshop equipment, all of which are managed and run by experienced and highly trained staff.
STAR’s strategy of engaging and managing customer experience at its JBL complex begins the moment the client drives through the main gate. For STAR BLACK customers, they get to park at dedicated lots. This perk is part of the many privileges of BLACK Platinum/Gold membership, which caters to owners of luxury German marques.
Other clients need not fret as ample parking is also available for STAR J and other customers. STAR J members are principally owners of Asian marques.
If first impression matters, the reception area will score highly with its futuristic theme and design elegance. It also sets the tone for more and better things to come. And indeed they do.
From cosy customer lounge and internet cafe to competitive pricing and other benefits, the new STAR JBL is designed to elevate customer experience to a level hitherto unheard of among workshops in Singapore. For STAR’s Mr Pee, it’s all a matter of product and service differentiation to cater to different segments of clientele. For the customer, it’s simply the long-awaited dawn of a new era in automotive services.
Operational efficiency is further enhanced through the use of computerised tracking system, the latest diagnostic tools and leading-edge workshop equipment, all of which are managed and run by experienced and highly trained staff.
STAR’s strategy of engaging and managing customer experience at its JBL complex begins the moment the client drives through the main gate. For STAR BLACK customers, they get to park at dedicated lots. This perk is part of the many privileges of BLACK Platinum/Gold membership, which caters to owners of luxury German marques.
Other clients need not fret as ample parking is also available for STAR J and other customers. STAR J members are principally owners of Asian marques.
If first impression matters, the reception area will score highly with its futuristic theme and design elegance. It also sets the tone for more and better things to come. And indeed they do.
From cosy customer lounge and internet cafe to competitive pricing and other benefits, the new STAR JBL is designed to elevate customer experience to a level hitherto unheard of among workshops in Singapore. For STAR’s Mr Pee, it’s all a matter of product and service differentiation to cater to different segments of clientele. For the customer, it’s simply the long-awaited dawn of a new era in automotive services.